Digital Signage Rebrand
Motion Graphics / Art Direction
After Effects / Photoshop / Illustrator
Shopping malls, with their diverse audiences and variety of stores, can be ideal places for digital signage. But in such a crowded, noisy space, it can be hard for the signage to stand out.
I've proposed and developed a fun set of teasers, templates and idents that were playful, surprising and above all colourful.
Solid colours, strong typography, geometric elements and engaging images were used to give the channel more energy and more engagement.