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Alegro Channel

Client: Alegro

Agency: Active Media

Delivery: Digital Signage Rebrand

Role: Motion Graphics / Art Direction

Software: After Effects / Photoshop / Illustrator

Date: June 2012

Shopping malls, with their diverse audiences and variety of stores, can be ideal places for digital signage. But in such a crowded, noisy space, it can be hard for the signage to stand out.
I've proposed and developed a fun set of teasers, templates and idents that were playful, surprising and above all colourful.
Solid colours, strong typography, geometric elements and engaging images were used to give the channel more energy and more engagement.













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