CPLP* Ethics in Sport Plan initiative for the XII CPLP Sports Games
Client: CPLP
Produced by Shortfuse
Script + Animation: Shortfuse
Role
Illustration + Character Design + Art Direction
I was approached by the amazing team at Shortfuse to create illustrations for a video developed for the XII CPLP* Sports Games in Dili 2025.
The CPLP* Games are more than just a sports competition. They encompass friendship, solidarity, and cultural exchange among Portuguese-speaking nations.
Working on these pieces was a lot of fun and a great reminder of why I truly enjoy doing this! 🤩
Big shoutout to Shortfuse for bringing them to life so brilliantly! You can check out the video at CPLP Games YouTube.
*Community of Portuguese Language Countries
The Challenge
To create illustrations for a video aimed at promoting ethical behavior in sports, to foster solidarity and respect beyond competition, and to encourage positive attitudes among athletes, coaches, officials, and spectators.
The Solution
I crafted detailed, colorful scenes using dynamic characters to bring the Games' spirit to life. The visuals highlight core values like fair play and friendship, keeping the action totally engaging and easy to follow.
Deliverables
~ Full visual development from initial concept to final illustrations
~ Original character and environment designs
~ Storyboard + Styleboard
~ Illustration files prepared and optimized for animation
Visual Approach
The design exploration for this project quickly centered on the characters. Since the main goal was to promote ethical conduct and foster solidarity among a diverse, international audience, the characters had to be universally approachable and instantly relatable.
I illustrated them to be lively and highly expressive, packed with personality to reflect the true diversity and friendly connections of the athletes and spectators.
Using a bright and lively color palette inspired by all the countries taking part in the Games, I created a visual style that feels welcoming, vibrant, and inclusive, with lively and expressive characters designed to feel approachable and full of personality, reflecting the diversity and friendly connections of the athletes and spectators.
Each illustration plays with light, shape, and motion to bring the scenes to life, while subtle use of focus and blur adds depth and a sense of movement. The compositions are carefully balanced to guide the viewer’s eye, highlight key actions, and make the story easy to follow.
The Result
Storyboard + Styleboard
Got a great project idea, or thinking of something like this one? Maybe you're just curious about the process, or you feel like saying hello?
Great projects always start with a conversation. Seriously, drop me an e-mail!, I'd love to hear from you!
