Eastern Partnership Trade Helpdesk
Client: International Trade Centre
Produced by Little Nice Things Studio
Script & Voice Over: Little Nice Things Studio
Role
Art Direction + Character Design + Illustration + Animation
The talented team at Little Nice Things Studio invited me to create illustrations and animations for a video about at the Eastern Partnership Trade Helpdesk platform.
The platform was designed to make trade negotiations easier and more accessible for entrepreneurs across the Eastern Partnership (EaP) region.
Loved collaborating on this explainer video! Special thanks to Little Nice Things Studio for the wonderful partnership and for trusting me with this fantastic opportunity.
The Challenge
To create an animation that shows off the platform’s features and how it helps local businesses grow, expanding into new markets, building strong trade partnerships, creating jobs, and boosting the economy.
The solution
I crafted a vibrant, straightforward animation that follows an entrepreneur’s journey, using storytelling to break down complex ideas and make the platform’s features feel more relatable and inspiring for entrepreneurs in the EaP region.
Deliverables
~ Full visual development from initial concept to final illustrations
~ Original character and environment designs
~ Storyboard + Styleboard + Styleframes
~ Illustration files prepared and optimized for animation
~ Full animated awareness video (16:9 format - approximately 2:00)
Visual Approach
So, what was my starting point? The idea that while trade can feel complicated, it definitely doesn't have to look complicated.
That’s why I created a visual story where information feels friendly, clear, and actually fun for entrepreneurs exploring new markets.
I developed the visual style around clean shapes, bold colours and simple layouts that perfectly match what the platform is all about.
This platform is all about empowering entrepreneurs, so I made sure the visuals reflect that! Market insights are delivered in beautifully simple charts, opportunities pop up with easy-to-read graphics, and everything just flows.
Instead of strictly relying on a character-based narrative or complex storytelling, the visuals uses clarity, movement, and colour to highlight the platform's ability to open doors to new possibilities.
In the end, the visuals bring together everything the platform stands for, transforming trade information into something clear and confident for entrepreneurs.
The Result
Styleboard & Styleframes
Got a great project idea, or thinking of something like this one? Maybe you're just curious about the process, or you feel like saying hello?
Great projects always start with a conversation. Seriously, drop me an e-mail!, I'd love to hear from you!
